Following the launch of their recently revamped brand, TVNZ came to us with an exciting request: ‘living’ signage with customisable colours and graphics.
BIG designed and developed from scratch a unique signage system that would allow the graphics to be easily changed out as desired. Effectively, we built digital screens formed to the shape of the TVNZ circular icon, running on fully programmable LEDs.
The signage – one logo gracing each of four sides on TVNZ’s twin lift tower – consists of 16,300 LEDs which were all individually wired and programmed in sets of 50 to a screen, then computer coded into a unit that drives different colour sequences.
The signs are capable of carrying moving images, which are captured within the confinement of the logo shape. This signage is the first of its kind in New Zealand, and demonstrates the constant advancement of sign technology.
We had a stellar team involved in the construction this project, with Rodier for manufacture and fabrication, and illumination artist Peter Stoneham from Virtualight Ltd.