Our boys were up at a sparrow’s fart and aboard the fishing vessel San Kawhia to apply the new Sanford boat branding, for a news report featuring the new onboard cameras which monitor fishing quotas in the SNA1 region.

The boat had to come in from sea a day early, meaning their 7-day quota had to be collected in only six days. The application job was challenging due to the weather conditions and salt on all surfaces. The crew was tremendously helpful and great to work with, as it was a race against time to have the graphics applied before the scheduled filming. We were just finishing up as the vessel chugged into the Viaduct Harbour.

The fresh new Sanford brand was designed by Origami, and is soon to be rolled out around the country.