Vinyl film: Achieving the gold standard

Vinyl film: Achieving the gold standard graphic

For BIG to be able to confidently specify leading products in the market for your projects, we need to do experimentation of our own. Our suppliers are constantly developing new products – such as vinyl film – which are then provided to the industry almost on a daily basis.

We need to know what works (and what doesn’t) for the services we offer, so that we can provide the best quality and most appropriate solutions for our customers.

One of the most common questions we are asked is about robustness and life expectancy of our vinyl films. For honest and knowledgeable advice, we do tests and trials with products and application techniques, and take great joy in using our own vehicles as a canvas.

What you see here is Ross’s Chrysler 300C expertly wrapped in Hexis satin black film, and 3M 1080 decorative brushed gold film.

Application took senior signwriter Matt Scarr five full work days from start to finish, so the quality and precision was second-to-none. We were impressed by the conformability and adhesion of both brands and will be strongly recommending these products to our clients.

Ross designed the overall look based on the vehicle’s swages and curves, to enhance the Chysler’s unique features.

The wheels have also been custom treated and although they are the standard factory wheels, they appear larger due to the visual illusion of the gold film. To achieve this look, the wheels were removed and painted satin black, then we created a custom template to cut the decorative brushed gold film and applied right to the edge of the rim. If you look closely you will notice that the SRT logo is indented into the wheel, so has been cut around with a precise template created by our apprentice Campbell.

Are you proud of your ride? How would you like to get noticed on the street with a custom treatment? Have a chat with us now – we’d love to hear your ideas and share our own!

By bigideas on Wednesday, June 29th, 2016 in Custom project, Vehicle signage.

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