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Event signage — Creating an atmosphere

Event signage — Creating an atmosphere graphic

The recently developed Westfield Newmarket Shopping Centre is home to Event’s brand new cinema complex. Our team produced a full wayfinding and retail signage package using a multitude of methods.

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Suspended signage – Xero in on the illusion

Suspended signage – Xero in on the illusion graphic

Xero approached BIG with a unique signage request: A large construction of “suspended” signage above an atrium between two building structures. We jumped at the opportunity.

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