This project involved the production and installation of a large-scale wall mural for 2degrees, created as part of the launch of the company’s latest nationwide advertising campaign.

2degrees presented our team with the new marketing campaign featuring its signature chameleon character. We were then tasked with developing ideas for how the campaign could be integrated into the workplace environment so staff could engage with the new brand messaging in a meaningful and highly visible way. The staff lunchroom and breakout area were identified as the ideal location for maximum daily exposure and impact.

The mural featured an enormous high-resolution version of the campaign artwork, stretching across the wall to create a bold and immersive visual statement within the space. The chameleon image, supplied by the 2degrees design team, featured intricate high-resolution detail that required exceptional print quality and careful installation across multiple surfaces, including the lift doors and surrounding walls, to preserve the overall effect.

Before installation could begin, the existing wall graphics were removed, and the wall surface was repaired and repainted. Sufficient curing time was allowed to ensure the new mural would achieve a flawless finish and long-term adhesion. The graphics were produced in high resolution as full-wall drops using Mactac WW300 with a matte overlaminate, with careful colour management ensuring an accurate match to the 2degrees corporate blue.

The mural was installed overnight after hours to avoid disrupting the workplace. Staff arrived the next morning to a completely transformed environment in time for the official campaign launch.

Due to the requirements of working within a live corporate environment, Tōtika accreditation and strong health and safety systems were an important part of securing and delivering the project.

The final result was a striking workplace feature that brought the nationwide campaign into the physical office environment, creating excitement and engagement among staff while reinforcing the 2degrees brand internally.