Emirates Team New Zealand christened their first AC75 “Te Aihe” at their team base in the heart of the America’s Cup village in Auckland.

When a building is exposed to 180,000 vehicles per day, it’s the ultimate canvas for brand exposure. Visible from the Auckland’s Victoria Park flyover, the Honeywell logo radiates with red four-block LEDs.

TVNZ wanted to make their TVNZ 2 logo come to life, to bring excitement to interviews and be used as a promotional advertising tool. So, BIG engaged a network of talents to create 3D printed and illuminated logo art.

EVENT Cinemas joined forces with BIG to set the scene for an exclusive client event, premiering The eagerly-awaited movies Toy Story 4 and Men in Black: International.

The home for the Defenders of the America’s Cup 2021 is based at Auckland’s Viaduct Harbour. Big Ideas Group is proud to be an Official Supplier for signage. Take a look at the work completed so far!

There’s no doubt that illuminated signs give a building the best street presence possible — day or night. Whether it’s for brand exposure or a location indicator, illuminated signs are a beacon for your business.

If you’re planning international or domestic travel via Auckland, make sure you check out these two chic new eateries at Auckland Airport – Glamp Grounds and Gipsy Moth.

The airbase at Mechanics Bay has been rebranded to Helicopter Me, with the main feature of a roadside plinth constructed at the front. The high visibility gives ultimate street exposure to the passing traffic.

Nautica Shipping & Logistics have moved into a newly-developed building on Karangahape Road in Auckland. BIG produced three signs displaying the Nautica logo – all router cut for solidity and style.

Large-scale illuminated logos create brand presence in a busy cityscape. QBE Insurance stands proudly above Queen Street with two clean, conspicuous, radiant logos.

Illuminated signage gives your brand ultimate presence on the skyline – day and night. However, these signs need regular maintenance to function at full beam.

Two super-sized wall murals for the Defence Force Navy Training Unit make a spectacular visual statement upon entry. The fitout itself is spectacular, now with an added creative twist of realism.

Applying a decal to the irregular surface of a rough cast concrete wall and expecting it to hold may seem foolish, but we have the perfect product.

Following Dying Art’s recent rebrand, this magnificent vehicle wrap was designed in-house by Big Ideas Group, and printed on conformable reflective film so that it appears to illuminate at night.

BIG worked with DHW Lab to bring together Stage 1 of the Starship Hospital interior design refresh in the Outpatients Ward.

The technology that gives us the ability to customise our world at a whim, also taketh away such power when the remote control is lost. Here is our solution.

This full vehicle wrap was an excellent opportunity to demonstrate the innovative function of the JESANI® channels. Here, the sleek stainless steel design creates a clear separation between water overflow on marble and dry carpet.

Believe it or not, this flamboyant, behemoth monster truck was once an ordinary white Ford Ranger! It has little kids (and big ones) quivering in their shoes with excitement. Let’s break down the transformation.

When Auckland Transport moved into their new premises, previously housed by Vodafone, they needed ideas for the smartest methods to rebrand and give the building their own presence. With BIG’s strategic thinking, a stellar result was produced within a cost-conscious budget.

Belmont Intermediate School wanted to update their appearance with modern roadside signage to provide information on current events and wayfinding for visitors to the school. BIG designed, fabricated and installed prominent wayfinding plinths including a practical new digital LED information screen at the entrance gate on one of the North Shore’s busiest roads.

Life Church Manukau required an illuminated sign that would integrate well with the building’s architecture and proudly display their new brand design. Our solution was a flexi-face translucent sign at the grand size of 9 metres wide by 5.6 metres high.

One Five One Health Club was looking for window graphics that incorporated a unique and vibrant print whilst also giving a discrete separation between a pool and workout area. The brief was to ensure that light could still enter the pool area but also gave a degree of privacy.

With the growing importance of workplace health and safety, it’s imperative to me that my company is totally compliant both within our workplace and onsite at installations. We recently attended the necessary training courses to renew our certification as a Site Safe member.

As a Kiwi business, we are extremely proud of our design, production and execution of the branding for Emirates Team New Zealand’s 50-ft catamaran.

Learn about our processes for this meticulous yet colossal project.

BIG is always brainstorming and sharing innovative ideas and new methods for the usual way of doing things. An idea we’ve had brewing for a little while is a unique way of fabricating our new illuminated exterior sign. See what makes this sign different.

BIG was invited by Love & Co to design up wayfinding signage and apartment numbering for Hereford Residences, which are described as “a collection of truly bespoke and timeless lifestyle opportunities”.

Whenever we get a new company vehicle, you can bet it gets the royal treatment before it hits the streets! Our latest pick for our vehicle fleet is a 2017 Hyundai Tucson Elite – practical and smart-looking.

Property developers Love & Co were keen to show their support for Auckland’s Pride Festival by illuminating The CAB Apartments at Civic Quarter with giant LED floodlights projecting a magnificent colour transition up the 20 storey building.

Following the launch of their recently revamped brand, TVNZ came to us with an exciting request: ‘living’ signage with customisable colours and graphics. We designed and developed from scratch a unique signage system: a digital screen formed to the shape of the TVNZ circular icon, running on fully programmable LEDs.

Our VW Stretch made an appearance at the start of Auckland’s Pride Parade as a support vehicle to transfer special guests back and forth along K’ Rd.

The CAB is a stunning new luxury lifestyle apartment precinct that has been developed at Civic Quarter, in Auckland’s iconic former Auckland City Council building. With smart branding, luscious imagery and artistic interior design, The CAB integrates beautifully with the local creative culture.

Our spray booth is one of our workshop’s most useful features. We’ve got some hot new projects lined up so it’s important that our equipment is maintained regularly to ensure consistent, high-quality output.

Vehicle signage is the best bang for your advertising buck, and keeping graphics clean and well maintained will ensure the best return on your investment. Here is some advice for looking after your signwritten company vehicles, and insights on what to expect from your signage suppliers.

Clearly-defined meeting rooms are essential for the premises of any large corporation. With a large amount of staff and many visitors passing through, effective wayfinding is time-efficient and reduces confusion.

This Greenwich Garden Retirement Village window treatment – featuring flax, trees and native birds – was purposefully designed to allow privacy without completely blocking out natural light.

The behemoth Big Bob is the latest addition to our vehicle fleet – refurbished and rebranded – to be utilised as a nationwide signage transporter.

Vehicle signage is the optimal way to advertise your business, and will give you the best bang for buck, hands-down. If your company has a vehicle fleet, imagine the exposure of your brand through effectively designed, impactful signwriting.

A benefit of signwriting a vehicle is to cosmetically change its image, and keep up with your business’s continually evolving brand. So give it a birthday!

The Big Bite sign was hand-painted, besides the words “Bite” and “Lunchbar” which were cut from self-adhesive vinyl which had recently been introduced to the industry.

For BIG to to confidently specify leading products in the market for your projects, we need to do experimentation of our own. Our suppliers are constantly developing new products – such as vinyl film – which are then provided to the industry almost on a daily basis.

We are proud to reveal our latest collaboration with Emirates Team New Zealand: their AC45 development boat . This new boat livery gives ETNZ and its sponsors instant brand recognition, with sleek lines, dramatic angles and a bold, simple colour scheme.

Toilet signs are a necessary for compliance and convenience, but why not have fun with it. A creative injection, wildly themed, or just a clean & stylish.

Window decals serve their purpose for safety compliance and privacy requirements, but that doesn’t mean they need to be restricted to a basic frosted strip. Graphic treatment can extend brand theming, complement architectural design, and bring creativity to any workspace.

BIG lives nestled in the heart of Wairau, aka Advertising Alley. So how could we make our brand shout above the visual noise?

Our boys worked aboard the fishing vessel San Kawhia to apply the new Sanford boat branding for a news report featuring the new onboard cameras which monitor fishing quotas.

The shelving unit retail displays we have created for Parex to display Insinkerator and Schweigen products are sleek, stylish and visually effective, giving these brands the prominence they deserve.

Massey University is proud to reveal their new landmark roadside sign, a project two years in the making. A majestic steel framed sign, weighing in at approximately five tonnes, offers a backlit sign board with huge visibility both day and night.

BIG came on board early in the piece and worked closely with NZME.’s internal design team as they developed wild and outrageous creative concepts for their new building fitout.

We are loving our new purpose-built office fitout at 110 Wairau Rd, Wairau Valley. There is an injection of soul-tickling creativity around every corner.

Baycorp came to us with some ideas for rebranding office signage at the entrance to their building.  This was an interesting job because of the unusual wall design.  Not a problem for us though. Work had to be carried out after hours so our installers worked over the weekend.  The staff at Baycorp left Friday […]

The purpose of advertising is to increase the public’s awareness of you. What better way than through good signage?
Most business signs are well-proportioned, carefully balanced, tastefully drawn and perfectly color-coordinated. In other words, utterly predictable and effectively invisible.

We are excited to announce that Big Ideas Group is moving to a new purpose-built workplace!

This handy blog will answer pretty much all your questions about fonts. Why are they so important, how to avoid issues, how to outline a font, etc.

Download this handy ‘Ten Commandments of Retail’ Guide from Spaceworks.

Big Ideas have become an integral part of ensuring our brand, and everything it stands for… Thank you Ross and team for all the hard work you have put into delivering to our expectations time and time again” says Dione Forbes, Managing Director, Les Mills NZ Group

“Big Ideas have been an integral part of Emirates Team New Zealand design family for close to 20 years”, says Emirates Team New Zealand CEO Grant Dalton.