Mānuka Phuel is a New Zealand-made all-natural energy drink with a hint of mānuka honey. The brand has a unique identity, particularly with its primary colour: a chartreuse shade of yellow. In addition to the logo, signature graphic assets include the iconic Mānuka Phuel Bee and dynamic “energy waves.”

 

The ute and trailer are designed to be set up at events, not just as a show-stopping branding exercise but also as a totally self-contained product dispenser and party machine. The tray of the ute was kitted out with a freestanding DJ booth, built in-house. The trailer, purchased brand new from a retailer in Christchurch, includes two large ice troughs for dispensing energy drinks, and the interior was fully modified to house the DJ equipment securely while travelling.

 

The supercan was constructed – matching our visual rendering – from a 25mm rolled aluminium internal frame, wrapped in a fibreglass sheet. We created a simplified version of the supplied can artwork for maximum visual impact, which we digitally printed and wrapped. The top and bottom of the can were formed from a fibreglass mould, shaped from custom wood using a 5D router jig. These were prepped and painted in silver 2-pot automotive paint and attached to the can’s internal frame.

 

The larger-than-life Mānuka Phuel supercan acts as a striking visual centrepiece, creating instant brand recognition and turning every event appearance into an unmissable promotional opportunity.