Egg’d, a sub-brand of Mammoth Brands, offers a tasty range of brekkie burgers. This site was set up as a trial store to dine in, additional to availability at Pita Pit and their online delivery service.

 

We were supplied with only the logo so we had free reign for a creative fitout. Our goal was to create an immersive and cheerful dining experience. The egg theme was a fun concept to play with, from drippy yolk wall graphics to sunny-side up suspended lights, and an “egg’dude” mascot.

 

The store was colour coded into yolky yellow contrasted with black, including the white tiles behind the counter which we painted in etch primer and black single-pot enamel ceramic paint. The yolk, eggs and product shots were digitally printed, along with vinyl cut lettering, and applied to the painted surfaces. One of the wooden counters was wrapped in yellow vinyl and both counters were branded. The right-hand side feature is a faux living wall with a neon-effect mascot made from signex and LED flex. The POS monitor graphics were custom designed and made in-house with a frame applied to the front face. The hanging lights were a pre-made shape, which we sourced and eggified by covering in translucent yellow vinyl.

 

Outside, the shopfront got the same Egg’d treatment with bold, high contrast and eye-catching graphics. The lower section of the windows were blocked out in yellow for a boost of colour but also to act as privacy for seated diners. The upper glass section is blacked out to disguise the visible suspended ceiling and carries the Egg’d branding. Hangry customers are attracted inside by a rewrapped under-verandah sign and a jolly double-sided footpath sign.