Intangible Inspiration

Intangible Inspiration:
Chorus

Four colours.
Four different divisions of a company.

An intangible idea delivered to us by Chorus to create a powerful impression directly from the 20th floor of their building. There’s no better way to create an impact on the Auckland City skyline than shooting for the stars...literally. It was time to illuminate the night sky.

We created lettering fabricated from 2mm powder-coated aluminium and standing 2m tall. Within these letters, behind 4.5mm opal acrylic faces, house thousands of digital LEDs that we wrote a custom programme to capture the exact colours of Chorus’s brand guidelines as it morphs from shade to shade.

Next time you’re in Auckland City at night, fix your eyes upon the stars. Chorus has left their mark on the night sky with one of the most advanced, digitally-programmed colour pieces that has never been seen before in Auckland

An undisputed impact

  • The Hangar freestanding plinths
    Freestanding Plinths for The Hangar, Catalina Bay
    BIG manufactured two free-standing plinths for The Hangar, an award-winning coworking space located in the heart of Catalina Bay.
  • custom display piece
    Custom display panels for dentsu
    BC&F Dentsu approached us looking for a custom display piece to feature in their Cook St office. This is a striking art piece, standing at a grand 1.7m by 4m.
  • external signage
    External signage for Forrest Funeral Services
    Forrest Funeral Services requested a full external signage package for their premises in Browns Bay, Auckland. So, we proposed the best methods for giving their brand prominence in the heart of the coastal town.

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