Projects

America's Cup Hydrogen-Powered Tender

America's Cup Hydrogen-Powered Tender

Project Overview

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Client


America’s Cup

Date


2024

Location


Auckland

Services


Vehicle Signage, Design

The Plan

Our client, America’s Cup Events, entrusted us with designing and producing graphics for their hydrogen-powered tender. The project required us to translate their vision into a compelling visual display that adhered to their logos and brand guidelines. The primary challenge was to ensure the design was seamlessly integrated with the vessel’s complex hull shape while maintaining durability in a harsh marine environment.

The Execution

We began by carefully analysing the hull shape and identifying the best way to apply the graphics. Using the client’s logos and brand guidelines as a foundation, we cut coloured vinyl films to shape. Many sections had to be handcrafted to fit the unique contours of the vessel perfectly.

To ensure the longevity of the graphics, each seam was meticulously edge-sealed, providing resistance against the harsh marine conditions. Our team paid close attention to detail, ensuring that the graphics were visually striking but also durable and resilient.

The Outcome

The result was a striking display of graphics that not only met but exceeded our client’s expectations. The design encapsulated the spirit of the America’s Cup Events brand, significantly enhancing the visual appeal of the hydrogen tender. The seamless integration of the graphics with the vessel’s hull showcased our technical expertise and commitment to quality.

Our client was thrilled with the outcome, appreciating how effectively the graphics conveyed their brand and sponsors’ messaging. The project was a testament to our ability to deliver high-quality, customised solutions that align with our client’s vision and requirements.