Signage Care and Maintenance
Your investment in branding and signage is significant. A brand new sign looks impressive, but it’s essential to maintain that appearance.
Well-kept signs convey professionalism and attention to detail, while dirty, faded, or malfunctioning signs can suggest neglect or unprofessionalism.
A malfunctioning sign can make it difficult for customers to locate your business or understand your offerings, negatively affecting their experience. Deteriorating or old signs can also pose a liability risk, potentially causing injury or damage if they fall. Additionally, poorly maintained signs can deter potential customers from engaging with your business.
The outdoor environment in New Zealand, with its high UV levels and extreme weather conditions, is particularly harsh on materials. Therefore, regular inspection and cleaning of signage are highly recommended. Unfortunately, many neglect to maintain their signage, leading to faster deterioration. Outdoor signs typically last 5 to 7 years, depending on maintenance, with less maintenance resulting in a shorter lifespan.
Here are some simple procedures to help extend the life of your investment:
1) Wash the sign thoroughly with warm soapy water and rinse every six months.
2) Polish the signage case and the sign itself with automotive car polish yearly.
3) For electrical signs, check for dull spots and contact our maintenance team if they occur.
4) Check the sign’s secureness to the structure through vigorous handling every six months.
By following these procedures, your sign will always look its best and remain safe for you, your staff, your customers, and the general public. For expert assistance in maintaining your signage, contact us at Big Ideas Group to ensure your signs always make the best impression.
