This project involved the design, production, and installation of custom branded point-of-sale fridges for Mānuka Phuel.

The objective was to create eye-catching retail display units that maximise product visibility and deliver a memorable branded experience across supermarkets, retail environments, festivals, and live events. Our design team created custom layouts for each fridge, carefully adapting the Mānuka Phuel brand across the available surfaces to create maximum visual impact while ensuring the products remain the hero.

A variety of custom-sized fridges were sourced and imported to suit multiple environments and applications, with exact dimensions often required to fit specific spaces while maintaining a consistent branded appearance across the range. Many feature illuminated header boards for increased visibility, along with custom-branded shelf strips produced from Paylite panels and secured using custom 3D-printed clips designed and manufactured in-house.

Each fridge was carefully measured and templated to ensure graphics aligned accurately across the doors, sides, and surrounding panels while working around handles, trims, vents, and operational components. Mānuka Phuel branding and enlarged product imagery were printed in high resolution onto premium adhesive vinyl selected for durability and long-term performance in refrigerated environments. Special consideration was given to installation on cold and curved surfaces, ensuring strong adhesion without lifting, bubbling, or distortion over time.

A key feature across the range is the integration of internal LED strip lighting to illuminate the products and enhance visibility. Some units were designed for supermarkets and retail environments, using clean white illumination to create a bright, premium product display. Other units were created to showcase Mānuka Phuel’s alcoholic Remixed range and were fitted with blacklight LED strips for maximum visual impact.

To amplify the effect, our team produced custom can labels using fluorescent coloured vinyl overprinted with black ink. Under blacklight, the fluorescent colours illuminate dramatically, creating a bold glowing “neon” effect that instantly captures attention.

The combination of custom lighting and specialist print production creates an exciting, high-energy display that elevates product presentation and delivers a memorable brand experience.

The completed fridges transform standard refrigeration units into immersive, illuminated sales tools, combining bold branding, premium finishes, and innovative lighting effects to enhance product presentation and customer engagement.