When a building is exposed to 180,000 vehicles per day, it’s the ultimate canvas for brand exposure. Visible from the Auckland’s Victoria Park flyover, the Honeywell logo radiates with red four-block LEDs.

TVNZ wanted to make their TVNZ 2 logo come to life, to bring excitement to interviews and be used as a promotional advertising tool. So, BIG engaged a network of talents to create 3D printed and illuminated logo art.

EVENT Cinemas joined forces with BIG to set the scene for an exclusive client event, premiering The eagerly-awaited movies Toy Story 4 and Men in Black: International.