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Catching attention with Honeywell’s illuminated sign

Catching attention with Honeywell’s illuminated sign graphic

When a building is exposed to 180,000 vehicles per day, it’s the ultimate canvas for brand exposure. Visible from the Auckland’s Victoria Park flyover — just nestled behind the Bird Cage — the Honeywell logo radiates with red four-block LEDs.

The sign is cantilevered from the roof and suspends 200mm in front of the building façade. A complex programme was put in place to create the unique cantilevered sign, including structural engineering and health & safety compliance.

After months of technical design and paperwork, the illuminated sign was installed onto the roof using experienced abseilers from TPS Phase-1.

Next time you’re heading southbound over the Victoria Park flyover, be sure to glance to the right to check out the bold and proud Honeywell brand.

By BIG Ideas on Wednesday, August 28th, 2019 in Building signage, Illuminated signage.

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