Catching attention with Honeywell’s illuminated sign

>When a building is exposed to 180,000 vehicles per day, it’s the ultimate canvas for brand exposure. Visible from the Auckland’s Victoria Park flyover — just nestled behind the Bird Cage — the Honeywell logo radiates with red four-block LEDs.

The sign is cantilevered from the roof and suspends 200mm in front of the building façade. A complex programme was put in place to create the unique cantilevered sign, including structural engineering and health & safety compliance.

After months of technical design and paperwork, the illuminated sign was installed onto the roof using experienced abseilers from TPS Phase-1.

Next time you’re heading southbound over the Victoria Park flyover, be sure to glance to the right to check out the bold and proud Honeywell brand.