BIG lives nestled in the heart of Wairau, aka Advertising Alley. So how could we make our brand shout above the visual noise? With an enormous BIG logo, that has the illusion of being partially buried as though emerging from the earth.
The lettering was built in-house with 58 man-hours of construction and 16 hours of painting. Fabricated from 2mm aluminium, it stands almost two metres at the highest point.
We reclaimed the area which was completely overgrown with 9 tonnes of bushes and dirt, levelled it out and laid a garden of white stones as the perfect setting for our BIG brand to contrast.
Our sign has received great feedback, as we pioneer the next level of 3D artistic signage.